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DG Gets Big Global Footprint With MediaMind Acquisition
ADOTAS — TV-advertiser-gone-digital DG (DG FastChannel to its friends) acquired MediaMind for $414 million in an all-cash transaction, including an agreement to purchase outstanding shares of the...
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DG Adds EyeWonder to ‘Online Media Powerhouse’
ADOTAS – The confusion is finally over — EyeWonder and Eyeblaster (or rather MediaMind, the company formerly known as Eyeblaster) are now under the same roof. In its growing quest to merge TV and...
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MediaMind Seeks Superheroes of Rich Media
ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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Today’s Burning Question: Facebook Acquires Microsoft Atlas
Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step...
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DG Goes All-In On Video with New Spot-Centric Brand Identity
NEW YORK (March 11, 2013) — DG (NASDAQ: DGIT), the world’s leading ad management and distribution platform, is introducing a unified brand identity that incorporates all of its TV and online solutions...
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Samsung Launches its Galaxy Note II in Spain Using DG’s Advertising Technology
DG announced today that Samsung is relying on its advertising technology to power the launch of Samsung’s Galaxy Note II phone in Spain. In a tireless search for creative innovation, Samsung is...
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AFAIK: eXelate, DG, Monetate, BlueKai, Aggregate Knowledge, [x+1], Tidal...
ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and...
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Today’s Burning Question: Reaction to AOL’s Marketplace Announcement
ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded...
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Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)
ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital...
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Havas Media and DG Form Strategic Partnership for Digital and TV Campaign...
NEW YORK (ADOTAS) – Havas Media announced today that it has partnered with DG (NASDAQ: DGIT) to deliver the first integrated solution for online and TV campaign management. The global partnership...
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DG Commits to Adopting Ad-ID and EIDR Standards
NEW YORK, May 7, 2013 (ADOTAS) — DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today that it plans to adopt both Ad-ID and EIDR open-standard video asset...
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SMG and DG Bring Online News Portals to the New Samsung Smart TV
MADRID, May 8, 2013 (ADOTAS) – Samsung, with an on-going commitment to innovation, is once again causing quite a stir with its most recent digital campaign. The company’s latest challenge has been to...
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Second Screening: Where the Action Is in Mobile
ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While...
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Today’s Burning Question: Video Startups Set for IPOs?
ADOTAS — Today we solicited emailed responses from industry leaders to the following Burning Question: “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for...
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AFAIK: WhitePages, AppNexus, Evolve Media, DG MediaMind, Tencent, TapSense
ADOTAS – Here are all the latest moves and shakes from industry movers and shakers: WhitePages today announced that Jason Eglit (pictured) has joined its executive team as chief financial officer. He...
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DG MediaMind Acquires Republic Project
NEW YORK and LOS ANGELES, October 8, 2013 (ADOTAS) — Digital Generation, Inc (NASDAQ: DGIT), the world’s leading multi-screen advertising company, announced that it has agreed to acquire Republic...
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DG Peer39 Launches Fraud Prevention Attribute to Help Advertisers Identify,...
NEW YORK, October 22, 2013 (ADOTAS) – DG® (NASDAQ: DGIT), the world’s leading multi-screen advertising company, today announced the launch of fraud prevention within the DG Peer39 data solution,...
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It’s Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32...
NEW YORK, November 6, 2013 (ADOTAS) – DG MediaMind released new research today showing that digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged...
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Today’s Burning Question: AOL’s Acquisition Of Adap.tv
ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv will create the...
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