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SMG and DG Bring Online News Portals to the New Samsung Smart TV
MADRID, May 8, 2013 (ADOTAS) – Samsung, with an on-going commitment to innovation, is once again causing quite a stir with its most recent digital campaign. The company’s latest challenge has been to...
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Second Screening: Where the Action Is in Mobile
ADOTAS — Mobile display ad spending is growing rapidly across all segments and will nearly triple between 2012 and 2014, jumping from $1.10 billion to $3.07 billion, according to eMarketer. While...
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Today’s Burning Question: Video Startups Set for IPOs?
ADOTAS — Today we solicited emailed responses from industry leaders to the following Burning Question: “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for...
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AFAIK: WhitePages, AppNexus, Evolve Media, DG MediaMind, Tencent, TapSense
ADOTAS – Here are all the latest moves and shakes from industry movers and shakers: WhitePages today announced that Jason Eglit (pictured) has joined its executive team as chief financial officer. He...
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DG MediaMind Acquires Republic Project
NEW YORK and LOS ANGELES, October 8, 2013 (ADOTAS) — Digital Generation, Inc (NASDAQ: DGIT), the world’s leading multi-screen advertising company, announced that it has agreed to acquire Republic...
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DG Peer39 Launches Fraud Prevention Attribute to Help Advertisers Identify,...
NEW YORK, October 22, 2013 (ADOTAS) – DG® (NASDAQ: DGIT), the world’s leading multi-screen advertising company, today announced the launch of fraud prevention within the DG Peer39 data solution,...
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It’s Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32...
NEW YORK, November 6, 2013 (ADOTAS) – DG MediaMind released new research today showing that digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged...
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Today’s Burning Question: AOL’s Acquisition Of Adap.tv
ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv will create the...
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DG’s Sale of TV Business Spawns Launch of New Online Ad Tech Company: Sizmek
NEW YORK, February 7, 2014 (ADOTAS) – Signaling the close of the sale of its TV distribution assets to Extreme Reach for $485 million plus cash and working capital from DG’s television business, DG...
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Extreme Reach Completes Acquisition of DG’s TV Advertising Business for $485...
NEEDHAM, Mass., February 10, 2014 (ADOTAS) – Extreme Reach, Inc., the leading video platform for integrated TV, online and mobile video advertising, announced today that it has completed its...
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